Our Brand Story
Rudra Magnets is a manufacturer of international grade industrial magnets. Their long-standing history in the field of manufacturing industrial magnets with impeccable quality and customized solutions to suit every international industry need is commendable. This needs a narrative as memorable as the brand!And this is the brand story as it unfurls...
The magnetic field is defined by two colours – blue and red depicting the north and south poles in the magnet. Thus, the logo colours build instant recall of the intrinsic feature of a magnet.
The metallic grey frame indicates the balance used for lifting the magnets. The colour grey represents the extensive use of steel in the industrial magnets work handling. The hanging grey bar in the logo connotes a magnetic lifter. The logo unit subtly suggests the alphabet 'R' representing RUDRA.
The name RUDRA MAGNETS is
- Simple to pronounce and recall
- Connect with core product
- Nativity retained
- Careful consideration to avoid cannibalisation of the mother brand
Dominant Colours: Red, Blue, Grey & Black, with metallic backgrounds as relevant Primary colours
- Denote strength & stability Connect with the core product / solution
Logo typeface: Gotham Bold, Montserrat Bold
- Bold typeface for showcasing brand strengths of simple, stable, strong & bold
Inspirations:
RUDRA is fairly inspired by the values of independence and self-sustenance. The Rudra Magnets Group is one of the leading innovators in industrial magnets and is a successful family-owned, business organization. Rudra is a leader in magnetic advancement and persistently strives to offer superior quality in products and services. The 6 decades old legacy of innovation and customer-oriented customization have been transferred down 4 generations in the family-owned business. It is a brand known for trust and advanced modernization with humility. The brand strives for global expansion but with indigenous growth in its heart. With a current global presence in over 3 continents, Rudra Magnets is spreading its wings on the waves of innovative products & processes.RUDRA is the name of a Hindu deity with original mention in the 'Rig Veda', an ancient Indian collection of texts of Vedic Sanskrit hymns. Mentioned in the Rigveda, Rudra means "who eradicates problems from their roots". Rudra is known to be the God of roaring storms and often associated with another powerful Hindu God, 'Shiva'.
Rudra (Shiva) is known in the scriptures to express both joy and anger through the complex dance form of 'Tandavam'. And Rudra magnets draws its inspiration from the powerful yet controlled expression with a purpose. Rudra has been a self-motivated enterprise, driven by passion and precision in equal measure.
Rudra Magnets has its newest production units in Sri City, an integrated business city that is home to over 190 companies from 28 countries and is situated less than 50kms away from Sri Kalahasthi, the abode of Lord Shiva. Shiva and Rudra are viewed as the same personality in Hindu scriptures. Shiva is known to be the pioneer of gender equality with his love expressed to his spouse and powerful companion, 'Shakti' by creating a presence of the combined power in one form. Similarly, Innovation and Customization culminate into a powerful force in Rudra Magnets.